IT solution providers spend approximately $22 billion per year worldwide on demand generation programs; $10 billion in the U.S. alone according to IDC. Most solution providers are concerned about the efficiency and effectiveness of these programs as IT buyers become increasingly desensitized to traditional marketing and demand generation efforts. At the same time, channel solution providers report a dramatic increase in the number of leads required to close one new piece of business.
xPeerient aligns your sales efforts with your customers’ and prospects’ buying processes to help you:
xPeerient’s IT Solution Engagement Platform broadens the market reach for your products and services by providing access to qualified buyers outside of your existing network. It also significantly reduces your cost of customer acquisition by eliminating much of the time and effort spent chasing after unqualified sales opportunities. xPeerient identifies current IT projects that match your capabilities and connects you with the ready-to-purchase buyer. The result is 1-to-1 lead to qualified opportunity ratio and a direct and measurable correlation between your marketing investment and your ROI.
xPeerient’s IT Solution Engagement Platform also provides visibility into the channel sales pipeline and helps hardware and software manufacturers measure the results and ROI of marketing and demand generation programs.
xPeerient’s Peer Community Network and Platform enable IT solution providers to tap into a community of senior level IT executives and practitioners. This community can accelerate awareness, positive word of mouth and referenceability for qualified solution providers.
xPeerient’s Thought Leadership Portal provides solution providers with an opportunity to take a more active voice and role in the local buyer/seller ecosystem by demonstrating their thought leadership and subject matter expertise.