With Timothy Chou

Do technology firms think there are ways to change the system to benefit both sides? Or are they solely concerned with expanding their margins, upselling, etc., as many CIOs believe?

Being a technology provider requires running a successful business.

I’m sure the CIO of every company in the world thinks about improving the margins of their company and selling more to your existing customer. This is true in everything from financial services to retail. Technology companies are no different.

By Philip Winterburn

Your inbox is flooded, your voicemail consumed with exhortations from sales people.

Their product is the best. They just want five minutes. They are relationship-focused and so different from all the rest.

The system is broken!

There are thousands of technology companies out there trying to sell their products and services, and thousands of consumers seeking these exact same products and services. And yet the successful marriage of supply and demand is still a very hit-or-miss affair.